Gaya APA

Cannon, J, P. (2008). Pemasaran Dasar : Pendekatan Manajerial Global Edisi 16 Buku 1 = Basic marketing a global-managerial approach (Ed.16). Jakarta: Salemba Humanika.

Gaya MLA

Cannon, Joseph, P.. "Pemasaran Dasar : Pendekatan Manajerial Global Edisi 16 Buku 1 = Basic marketing a global-managerial approach". Ed.16 Jakarta: Salemba Humanika, 2008. Text.